
By the 2024 San Francisco Marathon, Puma will release a limited-edition Nitro shoe in the race’s colors along with an apparel collection that will be sold at the fitness expo. female runners including 2021 Olympic bronze medalist Molly Seidel as well as Sara Vaughn and Dakotah Lindwurm. Last year, they introduced a complete new line of models that won acclaim from runners of all levels. Since then, it has sponsored some elite long-distance U.S. Puma continues to make a strong comeback in running shoes, thanks to its premium, soft-and-bouncy NITRO midsole foam and, of course, the success of their sponsored runners, highlighted by American marathoner Molly Seidel’s Olympic bronze.

In 2021, Puma, which has a long history in track and field, plunged into the performance road running category with its Nitro foam technology that provides responsiveness and cushioning. The San Francisco Marathon’s rich history and commitment to the local community allows us to engage with runners in an authentic way and continue making strides in the category.” “Ever since our re-entry into the running category we have been seeking opportunities to connect with local running communities and elevate the race-day experience and performance for every type of runner.

“We are honored and excited to embark on this three-year journey with the San Francisco Marathon,” said Allison Giorgio, vice president of marketing at Puma North America. The eight-week long program kicked off on May 27 and is intended to encourage runners of all paces.

As part of the deal, Puma will also be the lead sponsor of the San Francisco Marathon’s Run365 Training Program, one of the largest training programs in the Bay Area.
